Human Resource Management and Social Media

 


 Social media (SM) has become developing over the most recent couple of years. Due to public awareness, a new generation of staff, knowledge, and technology reasons, the requirement of SM has increased. We were evident the impact on social media in all aspect of our lives whether its politics, entertainment, business, education, etc. Societal issues, ethical dilemmas, and environmental concerns are addressed with the help of social networking sites. These days, organizations are utilizing several social networking sites; Twitter, Facebook, LinkedIn, Pinterest, and Instagram, etc. an increasing brand visibility (Freer, 2011).

Human resources management scope activities have else understood the prominence of SM with current, while the future business world and made serious steps to include social media in its functioning. Today, whether it’s about hiring employees or making a communication group of professionals to receiving feedback on the company’s policy the social media is used as a first-hand platform.

Social Media Makes Recruiting Easier and More Successful

One of the biggest advantages of human resource (HR) managers using social media on the job is that it makes the recruiting process easier and more successful for the company. HR managers can post job openings on all the company’s social media sites, including links to the listings on the company website. This makes it easier for the company to get the notice out to the public when jobs become available and for candidates to apply for those open jobs. Companies are also seeing more success using social media to recruit new employees as they can browse the social media sites of potential candidates to determine if he or she will fit in with the company culture.

Social Media Helps Company Branding

 When it comes to highlighting the brand of a company, social media is fetching the marketing teams and human resource departments. When an issue arises with the image of a company due to a customer complaint or other reason, the HR department can take to social media to reinforce the brand of the company and make sure the outcry does not get out of control and turn into a viral frenzy.

 Monitor Employees Activities

 On the downside, for at least some people, social media allows HR executives to keep an eye on the activities of their employees. If employees are posting to their personal social media accounts during the day and those posts do not relate to work or relate in a negative way, then the company can enforce its social media policy. Some companies allow employees to use social media throughout the day so long as their posts relate to the company in a positive way. For example, members of the media (newspapers, TV stations and radio stations) encourage their employees to post on social media regularly in order to keep the public informed.

Communication with Employees

Another way social media has impacted human resources is that companies are now beginning to communicate with their employees using social media. Some companies will talk to employees on Twitter to discuss company events so the public can learn about them. Other companies use messaging apps such as Google Hangouts to talk with employees in one location or all over the world. As you can see, the role of social media in the human resource world has grown exponentially over the past five years and continues to grow.

 Employee Engagement

 Employees tend to feel busier in the workplace if they feel informed and if they believe their opinions are heard. Social media can give employers a way to spread the word as well as a way to channel employee comments. Some organizations use a corporate Facebook page to communicate new programs or policies to their employees. A key benefit is that employees can react to announcements immediately with comments or questions. Other employers use a corporate blog or video sharing to keep employees around the world engaged in regular meetings. Social media can be an excellent tool for quickly disseminating information on the state of the organization and have all employees feel involved, making them feel more connected and more a part of the organization and its mission.

Advantages of Social Media:

 Ø Social media helps in achieving the productivity in the organization.

Ø It plays a crucial role in employee engagement which thereby increases the morale of employees. Ø Social media is an effective tool in the hands of organization for fostering growth and innovation in the business.

Ø Allows employees to discuss ideas, post news, ask questions, and share links.

Ø Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific websites.

 Disadvantages of Social Media:

Ø Employees inadvertently or deliberately leak privileged information that belongs to the organization

Ø The creation of public, and therefore “discoverable,” public record related to internal employment issues

Ø Misrepresentation of organization’s position on public issues

Ø Damage to company’s reputation or desired brand image

Ø The potential for viral growth of negative sentiment either in response to organization communications or simply a market discussion on products or services

References:

Social Media Gaming- A recipe for Employer brand success-Strategic HR Review -2011-Freer T

Annual Reports of  Listed companies in Sri Lanka.

Comments

  1. Himali MBA 2023April 30, 2023 at 9:42 AM

    Social media as a digital platform has had a tremendous impact on how we communicate and maintain dialogue with friends, family and colleagues. The advent of social media sites like Facebook, Twitter, Instagram and others have presented to us a democratic platform where everyone has an opinion and an equal chance of being heard.
    Very good article and useful content

    ReplyDelete

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