How Important the Inter Corporate Communication in an Organization?

 

Communication has been defended as ”The  process whereby  massagers are transmitted from one person to another”(Williamson 1981). Communication is an asset available to each organization and must be harnessed for the purpose of attaining the aims set out which are of major importance. This asset is seen, on the one hand, as a series of products, services, brands, and performance, part of respecting the objectives of the organization and on the other hand even as personality. Permanent contact with the developing organization creates connections: whether you are with your customers, suppliers, competitors, employees, or other audiences, all of which cannot exist without a communicative potential (Slatten, Göran and Sander, 2011).

Organizational communication can be divided in two directions:

 Inside communication: Inside communication proposes that information transmission triggers the fulfilment, by the staff of those activities, while ensuring a stimulation of the employees towards their adhesion to the objectives of the organization.

 Outside communication: Outside communication implies contacts which have the object of business through connections with suppliers, distributors, consumers, public opinion, together with the promotion of these ties.

Internal Corporate Communication Process:

Figure no. 1 The internal corporate communications process (Source: Miller, 2012)

Management should consider first people. The main aim of their involvement in the tasks they have undertaken, the efficiency with which they are carried out as it is a very important parameter, bearing especially in mind that it requires management to work together in teams. Management deals with the coordination of their activities, planning, organization and coordination of pre-established objectives, levels, budget management and control and assessments, as a result of the work carried out. These management functions which support work within the organization are bringing a touch of its dynamism. The individuals of the organization, namely the work force, will be the first to benefit from the results of the strategy or not, because they are the ones who execute the tasks assigned to attain the objectives (Bodie and Crick, 2014).

As a management tool, communication intends to establish good interpersonal relationships, non-confrontational and based on the achievement of common goals: to increase the level of skills, the need to mobilize employees on the path of changing goals, in order to exploit to the fullest of their work force the evolution of forms of production. It resembles some of the factors that could explain the objective of increasing the role of communication.

Communication must take into account a number of conditions:

 ‒ A concise and precise formulation of the message to be understood easily and in full;

‒ Rapid transmission of the message;

 ‒ Fluency and assurance of reversibility of communication;

‒ Use of a common language of the transmitter and receiver; ‒ simplifying the communication channels;

 ‒ Ensuring flexibility and adaptability of the system of communication to be used in any situation (Burnside-Lawry, 2011)

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References:

Braddick (1987) Management for Bankers Butterworths,London

Economics of Organization:The transaction cost approach-1981- Oliver E Williamson

The role of Communication in Enhancing work effectiveness of an organization- George BUCATA, Alexendru MR-2017 Management and Economy

Figure 1:The internal corporate communications process (Source: Miller, 2012)

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