How the Work place attitudes (WPA), Strong Human Resources (HR) practices will help Financial institutions to survive hard times
D uring the past decades the financial services sector has undergone drastic changes, resulting in a market place which is created intense competition, growth in demand and increased regulations. In the new market place inherited relationships between a customer and his/her financial institution is coming increasingly important. Several strategies have been adopted by banks and other financial institutions and all business to retain customers. In order to increase customer satisfaction, many financial institutions and businesses introduced innovative products and services. However such innovations are frequently followed by others in industry. It has been argued that more viable approaches for the financial institutions to focus on less tangible and less easy to imitate determinant of customer loyalty, and making the different in process of “service quality”. High quality customer service is not just customer se...